Capodagli 1937

After two years of experience and training, Pietro Capodagli opens his first watch shop with a workshop in Montebello di Orciano di Pesaro. A place to put the skills he has acquired to good use and build a direct relationship with customers. This marks the beginning of the Capodagli family business and the start of a story destined to continue over time.

In 1959, the business took a decisive step and moved to the main street of Orciano di Pesaro, in a more central location close to the heart of the town. Ivonne, Pietro’s wife, also joined him at the forefront, her invaluable contribution supporting the growth of the family business. The small workshop dedicated to watch repair thus evolved into a full-service jewelry store, expanding its services and offerings. This transition marked the beginning of a new phase: the artisanal expertise of the company’s origins met a broader vision, laying the foundation for the future of the Capodagli family.

In 1972, Pietro Capodagli officially joined the Associazione Orologiai d’Italia, receiving membership number 283. This important recognition testifies to the professionalism and expertise he had acquired in nearly forty years of work in the watchmaking world. This milestone consolidates the value of the journey he began in 1935 and confirms Pietro’s deep connection to a craft founded on precision, technique, and artisanal passion.

In 1983, the General Italian Confederation of Commerce and Tourism bestowed upon Pietro Capodagli the honor of Master of Commerce, recognizing his over forty years of activity in the sector. A prestigious title that celebrates a professional journey built day after day with seriousness, competence, and dedication. The recognition rewards not only the long experience gained by Pietro, but also the human and entrepreneurial value with which he has been able to grow his business. A milestone that pays tribute to the founder's vision and the deep bond established over time with the territory and its customers.

The success achieved with the jewelry business in Orciano di Pesaro encourages Pietro and Ivonne, together with their children Ilario and Noemi, to take on a new and important challenge. In 1985, the Capodagli family settles in Senigallia, a larger and more dynamic city, choosing to broaden their horizons without abandoning the values and experience gained over time. The new store opens at Corso 2 Giugno 45, destined to become the heart of the family business. Even today, this historic jewelry store represents Capodagli's main operational headquarters.

In 1994, Federica, daughter of Ilario and representative of the third generation of the Capodagli family, at just eight years old is already a lively and curious presence inside the shop. Among shop windows, customers, and watches, she takes her first steps in the world of the family business and makes her first sales, winning over customers with the iconic Swatch. A spontaneous and precious memory, which tells how the passion for this trade has been breathed since childhood and naturally passed down from generation to generation.

The success achieved also in the city of Senigallia paves the way for a new phase of growth for the Capodagli family. In September 2001, a new store is inaugurated in the heart of Fano, at Corso Matteotti 109, entrusted to Noemi's management. The opening represents another step in the expansion of the business, which brings the family's experience and tradition to a new city. With the Fano location, Capodagli thus strengthens its presence in the area, maintaining intact the values of competence, attention, and dedication passed down by previous generations.

In 2003, the Capodagli family’s presence in Senigallia expanded with the opening of a second store at Corso 2 Giugno 66. This marked the birth of Capodagli Gallery, a fresh, contemporary space designed to interpret the latest trends in the jewelry world. Inside, fashion jewelry, refined collections, and ever-fashionable selections take center stage. The store is still run by Federica, representing the family’s third generation, who carries forward its identity with passion and a constant eye on new developments.